Yash Ads

An advertising and media agency with three fairly different service lines — out-of-home media, branding and fabrication, and stretch-ceiling interiors — and a website that had to make all three legible without turning the homepage into a directory.

Structure over persuasion

Each service line gets a landing page plus dynamic detail pages, so a hoarding format or a fabrication capability has its own URL rather than living in an accordion nobody opens. A portfolio index with filtering sits across all three, because the work is the argument.

The mega menu carries the whole structure so the depth is visible from anywhere. That’s the right trade for a site where visitors arrive from three unrelated intents.

The quote flow

The real conversion surface is a multi-step quote request, built with React Hook Form and Zod validation. Splitting it into steps is not decoration — asking for city, media type, duration and contact details on one screen reads as a form, and asking for them across four reads as a conversation.

The OOH search behind it runs on the same city and media-type taxonomy as the inventory work: state → city → media type, over a map, with a result set you can actually compare.